I am a genuinely curious individual on a mission to help digital creators and startups realize their vision. Follow my journey: https://preslav.me

NOTE: beware, a product pitch follows

I often get asked why we put a “paywall” on @murmel_social so early.

My answer: It’s not early. It’s never too early.


I have built enough free services in my life as a software developer to know that they become unsustainable, unless you turn your user into a product.

An advice to all of you who quit their jobs to bootstrap side projects — put measurable and strict boundaries to your work days.

Always shut down your computers at the end of the day.

Remind yourselves that the reason you wanted to bootstrap was to get rid of the hamster wheel.

Procrastination is the cheapest way to see if something withstands the test of time.

People express a lot of negativity towards procrastination. I tend to see things a bit differently. When you have many ideas, often, the best thing to do is do nothing about them. Carefully incubate your thoughts and come back to them regularly. Things that stick will reveal themselves to you over time.

Originally published at https://preslav.me on April 5, 2021.

It’s good to think about simplicity in terms of the tradeoffs we make when we take a particular decision.

The other day, I stumbled upon this post from 2019, and a couple of points in it resonated with me:

… every decision…

I found my way of living in peace with macOS Big Sur’s new Control Center

Photo by Thomas Ciszewski on Unsplash

Whether you love it or hate it, macOS Big Sur is here to stay. Moreover, it is the first version of what looks like a future direction across Apple’s entire ecosystem. I get it; the new UX might seem outlandish for many of those who have not worked extensively with…

Preslav Rachev

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